Dr. Sarah Fallaw is the Director of Research for the Affluent Market Institute (AMI), a research organization founded by Dr. Thomas J. Stanley, author of The Millionaire Next Door. She directs all research efforts and product development for AMI. Dr. Fallaw served as editor and data analyst on the survey that led to Dr. Stanley’s New York Times Bestseller, The Millionaire Mind.
Dr. Fallaw’s areas of expertise include research design and methodology, life experiences research, personnel selection, market research, surveying and statistical analysis. She received her Ph.D. in Applied Psychology from The University of Georgia, and is a member of the Society for Industrial and Organizational Psychology and the American Psychological Association.