AMI Research

Join the AMI Research Panel


About AMI

The Affluent Market Institute is dedicated to the study of wealth-building in America for over 30 years. AMI conducts empirical research, including surveys, focus groups and interviews, to provide data-driven answers to questions about wealth-building in America. We use best practices to collect, analyze and distribute our findings to the public through various publications. Founded by Dr. Thomas J. Stanley, the research conducted has served as the basis for the New York Times bestselling books The Millionaire Next Door and The Millionaire Mind. AMI’s Director of Research is Dr. Sarah Stanley Fallaw.

Your Invitation to Participate

As part of our ongoing research efforts, we invite you to sign up as a charter respondent in the AMI research panel. As a panelist, you will be invited to participate in surveys and/or interviews where you answer questions about your background, lifestyle and interests and will be eligible to enter contests associated with our various surveys. AMI strictly upholds participants’ privacy and confidentiality

Research is the cornerstone of books including The Millionaire Next Door and The Millionaire Mind. Your responses will help uncover the experiences and characteristics of building wealth. Your participation helps guide an understanding of how wealth is built over time. Please click here to participate in the AMI Research Panel.

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