Tag: Toyota

What Does the Millionaire Next Door Read? Trade Journals

By Thomas J. Stanley on Apr 15th, 2014 in Current Events

If your local library does not carry the periodical Automotive News, it might be worth your while to request that it do so.  The trade journal is a bit pricey for an individual to purchase.  But in my business this weekly periodical is a very important source of information about what some people refer to as “the […]

Young Married Couples: Follow the Ways of The Millionaire Next Door

By Thomas J. Stanley on Jul 16th, 2013 in Mentor's Corner

Love should be the basis for a long and happy marriage. But even deep affection can be tarnished if a couple does not share the same goals and objectives.  J and J, both 28, are getting married this fall.  He is an engineer; she is an accountant.  Neither have any debt. Their combined 2013 income will be nearly $150,000 […]

Car Buying from The Millionaire Next Door

By Thomas J. Stanley on Mar 26th, 2013 in Lessons Learned

Toyota did very well on my acid test, i.e. the home cooking index.  I learned about the acid test from millionaires whom I interviewed.  Before buying my first Toyota 17 years ago, I did a lot of research.  Plus I drove through the employee parking lots of several Toyota dealerships.  I found that nearly all the […]

Manufacturer with Smallest % of Subprime Car Buyers: Honda

By Thomas J. Stanley on Oct 10th, 2012 in Studying the Wealthy

Early in my career I wrote an article entitled “Why You’re Not as Wealthy as You Should Be.”  It was published in Medical Economics and later extracted for Reader’s Digest.  Much of the details were later incorporated into my books.  Those who have accumulated significantly less wealth than the norm for their respective age and income […]

Toyota: 1st in Quality and #1 Among Millionaires

By Thomas J. Stanley on Dec 6th, 2011 in Studying the Wealthy

I have always been fascinated with the studies conducted by Consumer Reports that contrast the price of various brands with their quality and endurance.   Often it seems that those brands of products which are in the higher priced categories are not found to be of the highest quality.  Of course, there are many definitions and components to […]

Frugal Millionaire with a Mercedes? II

By Thomas J. Stanley on Nov 4th, 2010 in Studying the Wealthy

In my last blog I profiled the “used vehicle-prone shopper” category of the millionaire next door population.  I also briefly mentioned an engineering professor who detailed his latest car purchasing experience.  “The sight of cash has a powerful effect on some people.  Accordingly, I took $2,000 in twenty dollar bills from my emergency cash reserve. […]

Here’s an Upside to Downsizing

By Thomas J. Stanley on Aug 10th, 2010 in Mentor's Corner

We recently sold our family’s mainstay, a 1997 Toyota 4 Runner 4 X 4.  I bought the car new as a reward, a merit badge, in recognition of The Millionaire Next Door hitting No. 1 on The New York Times Bestseller List.  The car was like a good friend; it never let our family down.  Even though it had 180,000 […]

Cars: More Opinions than Makes and Models

By Thomas J. Stanley on Feb 18th, 2010 in Current Events

An excellent article in The Wall Street Journal  by Alex P. Kellogg, “BMW Touts ‘Joy,’ Value in New Ads,” Saturday/Sunday, February 13-14, 2010, highlights the changes in the advertising themes of several prestige manufacturers of automobiles. It seems that status is out and satisfaction, value and physical properties are being emphasized.  Acura is now touting […]

What! No Jacuzzi?

By Thomas J. Stanley on Oct 15th, 2009 in Books and Publications

I would like to share a short tidbit from my new book, Stop Acting Rich.  You can read more in Chapter 7, The Road to Happiness. I admire people who drive Buicks. They show wisdom in buying a car that ranks high in both quality and value. Plus, according to Automotive News, people who trade […]

A “Detailing” Millionaire

By Thomas J. Stanley on Jul 7th, 2009 in Millionaire Next Door Stories

The following is a letter I received a few years ago from a true “Millionaire Next Door”… I am a 39 year-old Californian who is writing to let you know that I think your books, The Millionaire Next Door and The Millionaire Mind are right on the money.  Please excuse my spelling and penmanship.  I […]