Tag: The Wall Street Journal

Stop Acting Rich: Buy Life Insurance

By Thomas J. Stanley on Mar 23rd, 2010 in Lessons Learned

Some of the richest people in America have little or no life insurance. Many billionaires, for example, believe that they are essentially self insured. And who could argue with those who have a billion dollars backing them? But what about those high income producers who have low levels of wealth and have family members who […]

An Outstanding Entrepreneur

By Thomas J. Stanley on Mar 16th, 2010 in Other

In Chapter 5 of Stop Acting Rich, Keeping Up with Your Spirits, I discuss several issues concerning the consumption of distilled beverages. In the process of researching this topic I discovered that vodka is the number one distilled beverage consumed by the affluent. Also, I mention the fact that there are more than 300 competing brands of […]

Ode to British Naval Intelligence

By Thomas J. Stanley on Mar 11th, 2010 in Studying the Wealthy

In my last blog I discussed the importance of trade journals in identifying millionaire business owners. But where did the idea of reading trade journals originate?  It did not come from any of the marketing or marketing research textbooks that I lectured from for over twenty years. It was my lifelong interest in military history […]

Cars: More Opinions than Makes and Models

By Thomas J. Stanley on Feb 18th, 2010 in Current Events

An excellent article in The Wall Street Journal  by Alex P. Kellogg, “BMW Touts ‘Joy,’ Value in New Ads,” Saturday/Sunday, February 13-14, 2010, highlights the changes in the advertising themes of several prestige manufacturers of automobiles. It seems that status is out and satisfaction, value and physical properties are being emphasized.  Acura is now touting […]

Being Frugal Has Its Limits

By Thomas J. Stanley on Jan 6th, 2010 in Current Events

A recent article in The Wall Street Journal mentioned that a conference of academic economists was taking place in Atlanta.  The theme of the article centered around the frugal nature of academic economists.  “Some economists may be cheap, . . . . because of their training or a fascination with money and choices that drives […]