Tag: Stop Acting Rich

Ask Your Customers About Their Unfulfilled Needs

By Thomas J. Stanley on Feb 3rd, 2015 in Other

The co-founder of Nine West Shoes, Vince Camuto, recently passed away, see The Wall Street Journal.  The Nine West brand certainly rings a bell with me.  In the national survey of millionaires that was the base for my book, Stop Acting Rich, respondents were asked: What brand of shoes (for dress and/or for work) do […]

To Build Wealth Be Careful Where You Land

By Thomas J. Stanley on Jan 13th, 2015 in Current Events

. . . most of the self-made millionaires I have studied . . . were able to build wealth precisely because they never lived in a home . . . where their domestic overhead made it difficult for them to build wealth.  (Stop Acting Rich) Along these lines consider the ratio of the median household […]

J.C. Penney Patronized by The Millionaire Next Door

By Thomas J. Stanley on Jun 24th, 2014 in Current Events

A recent article in The Wall Street Journal stated that “J.C. Penney reported quarterly results late Thursday and its shares soared 16% Friday.”  I’m delighted that J.C. Penney is rebounding from its brief and ill-advised venture into fashion boutique world.  Much of its current success appears to be a function of the company returning to […]

Corvettes in Blue Blood Estates?

By Thomas J. Stanley on Jan 21st, 2014 in Studying the Wealthy

In Stop Acting Rich I profiled the glittering rich:  people who generate extremely high incomes, have a vast amount of wealth at their disposal, and spend accordingly on high prestige cars, mansions, etc.  No matter what they spend their money on, though, it is just a fraction of their overall net worth.  These people are […]

Common traits of successful corporate executives and the millionaire next door

By Thomas J. Stanley on Jan 14th, 2014 in Current Events

There are two forms of human intelligence.  One is cognitive intelligence [IQ] which I believe is highly correlated with SAT results, etc.  But as reported in The Millionaire Mind, Cognitive ability [IQ] tests have been notoriously poor predictors of leadership performance. . . .  Relations between intelligence and leadership and managerial performance . . . accounting […]

Leasing: A Popular Substitute for Wealth

By Thomas J. Stanley on Oct 8th, 2013 in Studying the Wealthy

In Stop Acting Rich, I profiled the “aspirationals” (people who act rich . . . but actually aren’t rich).  Perhaps Shakespeare was referring to these people when he said “all that glitters is not gold.”  Yet many Americans are guilty of judging the wealth of others based on whether or not they drive prestige makes of motor vehicles.  Judgments […]

Mom, Is that Lady in the Big House Rich?

By Thomas J. Stanley on Jul 23rd, 2013 in Studying the Wealthy

Mrs. C wrote an enlightening discussion about what she told her friend/neighbor’s child when the little girl ask if the lady down the street with the big house and fancy cars was rich. . . . I answered. . .with a statement I didn’t plan and it probably surprised my friend and her daughter as much it […]

Young Married Couples: Follow the Ways of The Millionaire Next Door

By Thomas J. Stanley on Jul 16th, 2013 in Mentor's Corner

Love should be the basis for a long and happy marriage. But even deep affection can be tarnished if a couple does not share the same goals and objectives.  J and J, both 28, are getting married this fall.  He is an engineer; she is an accountant.  Neither have any debt. Their combined 2013 income will be nearly $150,000 […]

The Millionaire Next Door: a J.C. Penney Fan

By Thomas J. Stanley on Apr 30th, 2013 in Current Events

During the past two years J.C. Penney has implemented a dramatic change in its marketing strategy.  It called for greatly reducing the number of coupon/special on sale pricing and related promotional methods.  Its old method was replaced with the so-called stable, every day price point method.  And, according to The Wall Street Journal, this new strategy called for […]

The Millionaire Next Door. . . An Academic Entrepreneur

By Thomas J. Stanley on Apr 16th, 2013 in Mentor's Corner

Two recently published articles caught my attention.  And, bear with me, they are related!  In the first one, Bob Dudley, the well respected CEO of BP, is quoted:  Employment is difficult in many places.  But anybody who goes through petroleum engineering, chemical engineering there will be jobs for them. . . .  . . . […]