Tag: affluent

An Update on “The Book”

By Sarah Fallaw on Aug 15th, 2018 in Books and Publications, Current Events, Studying the Wealthy

On October 1, the book my father and I began writing several years ago will, at long last, make its appearance on bookshelves. The title is The Next Millionaire Next Door, and it focuses on what it will take for this (or any) generation to achieve lasting financial success. Our research revealed (and thus our writing focused on) themes […]

The Gift of Data

By Sarah Fallaw on Dec 22nd, 2016 in Books and Publications, Current Events

The follow up to The Millionaire Next Door is underway, and part of that effort has been analyzing data and merging the findings into the drafted chapters of the new book. A few weeks ago, I visited the team at Kennesaw State University who worked with us to administer the massive survey to assess the habits, behaviors, […]

On the 20th Anniversary of The Millionaire Next Door

By Sarah Fallaw on Oct 20th, 2016 in Books and Publications, Current Events

As we progress through this election cycle I am having a bout of deja vu.  We’ve been here before. Back in 1996 we were watching another election cycle that involved the Clintons–Bill Clinton versus Bob Dole versus Ross Perot.  We were also seeing increased technology addiction (chatting on dial-up ISPs), and feeling as if threats […]

Distracted by Black Friday

By Sarah Fallaw on Nov 26th, 2015 in Current Events

How will you spend the day after Thanksgiving? Here’s some research that might influence your decision. In our 2015 survey of affluent Americans–a group that represents the top wealth holders in the United States–we asked how many times they participated in in-store Black Friday shopping in the past five years. Only 2% said they had participated […]

Questions for The Millionaire Next Door

By Thomas J. Stanley on Feb 16th, 2010 in Millionaire Next Door Stories

We are currently setting the foundation for a new book which focuses on the wealthy. We would greatly appreciate your input as to the topics you would like us to address in this next work. Many of you have already shared your ideas via the website.  If you’d like to participate in this study, please click here to respond to our survey– it will take 5-10 […]

My First Encounter with a Millionaire

By Thomas J. Stanley on Aug 24th, 2009 in Studying the Wealthy

When I was a boy, we lived in a small apartment in a blue-collar section of the Bronx.  Just a quarter mile away was the wealthiest neighborhood in New York City, a residential community called Fieldston, aka Mansionville!  I was nine years old.  I told my eleven-year-old sister, “I’m disgusted with the marginal propensity of […]

Wealth is not Income; Income is not Wealth

By Thomas J. Stanley on Jul 23rd, 2009 in Income vs. Net Worth

There are a lot of writers, reporters and politicians who need to go back to school.  They continue to confuse income and wealth when talking about taxing the rich.  When I use the term wealth, I am referring to the net worth of a household, i.e. all of its assets less all of its liabilities.  […]

Marketing, Selling, and Networking

By Thomas J. Stanley on Jul 21st, 2009 in Other

Last week I received an email from a reader about the content found in my first three books:  Marketing to the Affluent, Selling to the Affluent and Networking with the Affluent and Their Advisors.  This writer was concerned that these books might be merely a rehash of each other. In fact, each book is unique, as you’ll see […]