Publications

About These Books

For over 30 years, Dr. Thomas J. Stanley has been researching and writing about the wealthy in America. From his early books targeted to sales and marketing professionals to his New York Times Bestsellers, The Millionaire Next Door and The Millionaire Mind, Dr. Stanley's books are essential reading for those who are interested in working with or living like the wealthy who truly live below their means.

Dr. Stanley's seventh book, Stop Acting Rich: And Start Living Like a Real Millionaire, was published by J. Wiley & Sons on October 5, 2009.

Visit the Timeline to learn more about Dr. Stanley's research on the wealthy. Learn about Dr. Stanley's most current thinking on millionaires next door, marketing, investing and selling on his Blog.

Stop Acting Rich: And Start Living like a Real Millionaire

Published: October 5th, 2009 Purchase This Book

In Stop Acting Rich: And Start Living like a Real Millionaire, award winning Dr. Stanley details how the less affluent have fallen into the elite luxury brand trap that keeps them from truly acquiring wealth and details how to get out of it by emulating the working rich as opposed...
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Millionaire Women Next Door

Published: May 24th, 2004 Purchase This Book

"Why write another book that profiles millionaires?" Stanley asks. "The vast majority of the millionaire respondents (92 percent) in the best-seller The Millionaire Next Door were men . . . . I felt that it was indeed time for successful businesswomen of the self-made variety to be heard." And heard...
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The Millionaire Mind

Published: February 2nd, 2000 Purchase This Book

In The Millionaire Mind, a New York Times best seller, Dr. Stanley targets a different segment of the population: those who have accumulated substantial wealth and use little or no consumer credit, yet live in houses that are valued at an average of $1,400,000. In his fifth book,...
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The Millionaire Next Door

Published: November 16th, 2010 Purchase This Book

In this New York Times best-selling book, The Millionaire Next Door: The Surprising Secrets of America's Wealthy, Dr. Thomas J. Stanley uses over two decades worth of surveys, personal interviews with millionaires, and data to reveal the secrets for building wealth in America. In The Millionaire Next Door, Dr. Stanley shattered...
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Networking With The Affluent

Published: June 1st, 1993 Purchase This Book

In his third book, Networking with the Affluent and Their Advisors, Dr. Thomas J. Stanley shows that, dollar for dollar, the most productive way to penetrate the affluent market is to network with its members, their advisors, and key members of their important affinity groups. Affluent individuals report that interpersonal,...
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Selling To The Affluent

Published: January 1st, 1991 Purchase This Book

Designated as an outstanding business book by the Soundview Company, Selling to the Affluent provides you with practical information you can use to sharpen your sales skills. Whether you are a sales professional in investments, insurance, real estate, autos, or any of the other areas that commonly target the wealthy...
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Marketing To The Affluent

Published: May 1st, 1988 Purchase This Book

The affluent in America are unique, and it takes innovative marketing skills to succeed in selling them. In his first book, Marketing to the Affluent, Thomas J. Stanley shows how to focus on high concentrations of wealth in America. Due to their low profile living, America's affluent are not...
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