Marketing To The Affluent
The affluent in America are unique, and it takes innovative marketing skills to succeed in selling them. In his first book, Marketing to the Affluent, Thomas J. Stanley shows how to focus on high concentrations of wealth in America. Due to their low profile living, America's affluent are not all that easy to target with conventional tactics and strategies. Contrary to advertising stereotypes, the American millionaire is more than likely to live conservatively, invest his or her money in business ventures rather than yachts and furs, and reside in a zip code area not known for its million-dollar mansions.
The result of 15 years of research, Marketing to the Affluent gives the true demographics, psychographics and buying and patronage habits for the wealthy. . . revealing an accurate picture of who the affluent are, and are not. Stanley offers in-depth interviews with some of the nation's top sales and marketing professionals who have successfully identified affluent prospects and the selling techniques that work for them.
Marketing to the Affluent, aka "Marketing to the Millionaire Next Door," was chosen one of ten outstanding business books in America by the editors of Best of Business Quarterly and was a finalist for the Ben Franklin Business-Book-of-the-Year.
The text above is a copyrighted work by Thomas J. Stanley. All Rights Reserved.