Networking With The Affluent
In his third book, Networking with the Affluent and Their Advisors, Dr. Thomas J. Stanley shows that, dollar for dollar, the most productive way to penetrate the affluent market is to network with its members, their advisors, and key members of their important affinity groups. Affluent individuals report that interpersonal, or "word of mouth," endorsements are the most influential in their decisions to patronize a variety of product and service providers. Networking with the Affluent and Their Advisors offers a proven method for reaching the affluent through their affinity groups and using that association to increase sales, billable hours, and client base. In this book, Dr. Stanley answers several important questions, including: - How did a young sales professional gain the endorsement of a multimillionaire who headed an important trade association? - What commercial organizations can assist the sales professional in setting up an influent network? - How did one sales professional propose to meet personally with 100 of the top business owners in his community? Networking with the Affluent and Their Advisors shows you how to shift from being an ordinary sales professional to being an extraordinary networker by identifying and then prospecting the advisors and the role models who influence the affluent. Networking with the Affluent and Their Advisors, was designated as an outstanding business book by the Soundview Company, profiled in Marketing Gurus and therein was selected as one of the best marketing books of all time.
The text above is a copyrighted work by Thomas J. Stanley. All Rights Reserved.
Published: June 1, 1993
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Credits and Quotes
". . . one of the best marketing books of all time . . . ."
-Chris Murry in The Marketing Gurus
"Tom Stanley's ideas regarding Networking with the Affluent have produced strengthened relationship throughout our multinational account. The bottom line is increased customer loyalty, our most precious asset."
-Keith Martino, Global Sales Manager, Federal Express Corporation
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