Blog

Grateful

By Sarah Fallaw on Dec 24th, 2015 in Current Events

This year has been a challenging one, made brighter by the support and kind words we have received from around the world. My family and I have read your emails, comments, and letters and are truly touched by the impact that my father’s work had on so many. My wish for the new year is […]


Distracted by Black Friday

By Sarah Fallaw on Nov 26th, 2015 in Current Events

How will you spend the day after Thanksgiving? Here’s some research that might influence your decision. In our 2015 survey of affluent Americans–a group that represents the top wealth holders in the United States–we asked how many times they participated in in-store Black Friday shopping in the past five years. Only 2% said they had participated […]


A New Home for The Millionaire Next Door

By Sarah Fallaw on Nov 3rd, 2015 in Current Events

Always a teacher, my father loved uncovering hidden trends in the economy, in consumer behavior, and in marketing research, and then sharing them with others. He loved reading articles in newspapers, cutting them out, making notes all over the margins, and then turning those findings into essays on how individuals approach money. I would share […]


Not Ready for The Real World

By Sarah Fallaw on Aug 6th, 2015 in Psychology and Careers

I know elementary school teachers, coaches, and your parents told you that all that matters is that you do your best. Unfortunately, they all lied to you. The professor who wrote this was responding to a fictional (albeit realistic) scenario: how would you respond to a student who asked for a grade change on a project because she “worked […]


Words of Wisdom: Networking & Opinion Leaders

By Sarah Fallaw on Jun 17th, 2015 in For Marketing & Sales Professionals

While going through some training materials in my father’s archives this morning, I found a section that defined networking via an example geared towards attorneys. Regardless of your industry, it is a great summary for effective business development and was the focus of the book Networking with the Affluent, published this month back in 1993. From his workbook: […]


History: Wealthy Blue Collar Segment

By Sarah Fallaw on Jun 2nd, 2015 in Studying the Wealthy

How did the concept of The Millionaire Next Door begin? Below is a bit of history, originally published on the timeline: When did Dr. Stanley first profile the Millionaire Next Door population? Originally he used a different title in defining this segment. Dr. Stanley first coined the “Wealthy Blue Collar Segment” in a paper he wrote entitled […]


Researching Wealth and Identifying Potential

By Sarah Fallaw on May 14th, 2015 in Current Events

Data collection is underway for a follow up study on wealth in America, the first reported by my father, Thomas J. Stanley, in The Millionaire Next Door. In addition to examining some of the timeless areas such as asset allocation and automobiles, we have included new fields of study, particularly in behavioral finance. Quick anecdote: […]


Recommended Reading from Nick Murray

By Sarah Fallaw on Apr 29th, 2015 in Current Events

In a recent edition of Financial Advisor magazine, Nick Murray wrote a piece on The Millionaire Next Door and Dr. Thomas J. Stanley’s life. Mr. Murray, an expert in his own right, discusses the book in the context of the time it was written and the way in which stories were blended with statistics to illustrate how seemingly […]


Continuing the Journey: Data Points

By Sarah Fallaw on Apr 21st, 2015 in Current Events

One of the projects my father and I were working on before his death was a new company called DataPoints. Based on his research and data, I created a company to provide financial institutions and individuals a way to determine individual wealth potential using assessments and reporting. My father was my chief advisor and mentor. […]


Trading on Anticipated Future Wealth: Homes & Cities

By Sarah Fallaw on Apr 9th, 2015 in Current Events

A recent article in The Boston Globe highlights the issues Bostonians are considering related to purchasing homes in affluent areas. The piece recites a financial-planning principle: “A bit of perspective: In many parts of the country, the rule of thumb is that housing costs should occupy a third of one’s income. Here, that standard frequently […]