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Job Search: Cold Call the Millionaire Next DoorPosted on July 28th, 2011
Has your job search been unsuccessful? Perhaps you are using the wrong strategy. What should you do when the herd of millions of job seekers is all e-mailing its credentials to prospective employers every day? "Don't follow the herd." Begin to do things differently by using your courage, tenacity and creative intellect. Recently I reconnected with T.C. whom I profiled in my first book, Marketing to the Affluent, aka marketing to the millionaire next door. Today he is a very successful investment manager with over 300 wealthy clients. Most of his clientele are of the millionaire next door type. How did T.C. get...
Ideal Gift for the Millionaire Next DoorPosted on October 14th, 2010
It's not too early to make holiday gift giving plans. Is there a millionaire next door on your list? If so, I have a hint for you. I was reminded of this yesterday when I stopped by my neighborhood McDonald's for a McCafe coffee. There were banners hanging all over announcing Monopoly is Back along with a picture of Mr. Monopoly. If you remove Mr. Monopoly from the uniform and replace him with a 42 inch "banker teddy bear" you have an idea of the gift that I rank #1. Yes it's the banker bear with top hat, morning coat, vest,...
Teach Your Children Well- Part IIPosted on September 16th, 2010
In my last blog, I took on the diet police. I argued that child obesity is more a function of the lack of parents instilling discipline and moderation in their children's lifestyle than it is fast food companies and their products. Children benefit from parental guidance in all aspects of their lives. The following letter is a testimonial to what I am discussing in these two blogs: As a child from a home of "self-made" millionaires, I enjoyed [The Millionaire Next Door] as it triggered childhood memories. My parents instilled certain wonderful values and could actually write a book themselves about "frugality." ...
Teach Your Children Well-Part IPosted on September 14th, 2010
The diet police are up in arms again. In essence they are proposing that the government take action so that our children will be discouraged from patronizing fast food restaurants. Imagine banning Happy Meals? From this writer's point of view this is un-American! I believe that the diet police are made up of malcontents who are misguided. Fast food companies are not the cause of childhood obesity. Generally speaking, children who are overweight eat more than those who are not overweight. Overeating is also related to indulgent parents who facilitate overeating. Just like hypereating is a danger to one's physical well being, ...
Honoring Glen W. Bell Jr. and his ClanPosted on February 2nd, 2010
Glen W. Bell, Jr., the founder of the Taco Bell restaurant chain, recently passed away (see The New York Times). After taking Taco Bell public, Mr. Bell sold it to Pepsico for $125 million. At that time, the chain had 868 restaurants. Today there are more than 5,000 Taco Bell stores operating worldwide. All toll these restaurants sell two billion tacos and a billion burritos per year. Mr. Bell started out in the restaurant business as the owner/operator of a hamburger/hot dog stand in San Bernardino, CA. That's where he first began selling tacos. One of Mr. Bell's nearby competitors...
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