Blog Article
A Good Samaritan in Small Town USA
Posted on February 11th, 2010
Some of the most productive and well run automobile dealerships can be found in small town America. They rely upon repeat business and a good reputation among a finite population. Word of mouth information, both good and bad, spreads quickly in this environment.
The success of one particular small town dealership was highlighted in a recent article [see: Rick Kranz, "Family handles tough guys, tough times in 1-car store," Automotive News, January 11, 2010, p. 20]. The Chrysler dealership that Mr. Kranz profiles has been in the same family for 67 years. When asked about the factors that underlie his success, the owner responded, "You have to take care of the customer and be fair and honest. I have never forgotten that."
The dealer emphasized the importance of being kind to everyone. Then he reminisced about one of the more interesting episodes in his long career. One day in the middle of a blizzard a man ran into the showroom and told the dealer that his wife and children were stranded in their car a mile away. Instantly the dealer and one of his mechanics hopped into the dealer's tow truck "and rescued the stranded family."
Shortly after this event the dealership began receiving purchase orders from a large utility. For several years, the utility purchased 300 to 400 cars from this small town dealership. It turns out that the man whose family had been rescued by the dealer was the chief vehicle purchasing agent for the utility which had been purchasing all these vehicles. Even though the purchasing agent was driving a Ford during the blizzard, he did not live in the small town, and he was not a customer of the Chrysler dealer, the dealer went out of his way to help a family in need. As a result, the dealer was rewarded many times over with enhanced revenue, aka appreciation.
End note: Be gracious with the fruits of your success.
Category: For Marketing and Sales Professionals
Tags:
Automotive News, sales professionals,
I am a big fan of your "Millionaire" series and loved the above story. However, it just seems to be a prime candidate for the "too good to be true" category or at least the "remembered thru rose-colored glasses" category. Could you shed a little light on how this story was vetted?? Was the purchaser interviewed? Were sales records for this company checked?
Thank you
Post A Comment
Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Terms & Conditions
Tagcloud:
Automotive News Forbes 400 Marketing to the Affluent McDonald's Millionaire Mind Millionaire Next Door Millionaire Women Next Door Stop Acting Rich The Millionaire Mind The Millionaire Next Door The New York Times The Wall Street Journal Toyota USA Today acting rich advice balance sheet affluent career children happiness income income statement affluent income tax marketing millionaire net worth real estate research sales sales professionals selling success successful women wealthyTweets:
Most Recent Posts:
- Elect Men and Women of Integrity 02/02/12
- To My Readers: Your Input is Requested 02/01/12
- Drive Rich or Be Rich 01/31/12
- Wall Streeter Donates 25 X More $$ than He Spends 01/25/12
- Our Economic Future on Wheels 01/24/12
Most Recent Comments:
- Barbara Friedberg on To My Readers: Your Input is Requested
- Barry H on Elect Men and Women of Integrity
- Luis on Elect Men and Women of Integrity
- Jeremy on Elect Men and Women of Integrity
- Cor Aquilonis on Elect Men and Women of Integrity
- Mike on To My Readers: Your Input is Requested
- Chase on Wealth Tax Today, Confiscation Tomorrow?
- Carl on Wealth Tax Today, Confiscation Tomorrow?
- Galen Masdon on To My Readers: Your Input is Requested
- KP on To My Readers: Your Input is Requested