About the Author

Thomas J. Stanley

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Thomas J. Stanley

Thomas J. Stanley was America’s foremost authority on the affluent, a respected researcher, advisor, and author of several highly regarded, award winning books on America’s wealthy population.

Dr. Stanley wrote The Millionaire Next Door and The Millionaire Mind. These books spent more than 170 weeks combined on the New York Times’ Best Sellers list. His Millionaire Women Next Door was selected as a finalist for the business book of the year by the Independent Publishers Association and was on several business best sellers lists. Dr. Stanley’s first three books, Marketing to the Affluent, Selling to the Affluent, and Networking with the Affluent and Their Advisors, were all designated as outstanding business books. In total, more than three million copies of Dr. Stanley’s books have been sold worldwide.

Dr. Stanley authored more than 40 published articles which deal with the affluent in America. Dr. Stanley appeared as a featured guest numerous times on The Today Show, 20/20, and The Oprah Winfrey Show. His work has been cited in the national media, including The Wall Street Journal, The New York Times, Forbes, Fortune, Time, Money Magazine, U.S. News and World Report, and USA Today.

Dr. Stanley served as chairman of the Affluent Market Institute through which he has developed research based marketing and selling strategies for identifying, attracting and retaining wealthy clients. He served as the chief advisor for Data Points, a technology and research company based on his research and work, from 2013 to 2015. Dr. Stanley received his doctorate in business administration from The University of Georgia. He was a university professor for 20 years, leaving to pursue a career in research and writing about America’s millionaires. At Georgia State University he was named Omicron Delta Kappa’s Outstanding Professor.

Speech for the New York Stock Exchange

The New York Stock Exchange asked Dr. Stanley to develop marketing implications based upon a national survey of investment patterns and attitudes. He presented his resulting ideas on the wealthy, blue collar segment in October and November of 1979. Read more

Conducted National Study of Millionaires for Chase Manhattan Bank (June 1980 to February 1981)

The really compelling story Stanley discovered while doing research for Chase was the low profile millionaires who did not dress the part, drove nondescript makes of motor vehicles, and lived in modest homes situated in working class/lower middle class neighborhoods. (June 1980 to February 1981)
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National Affluent Study (1981-1982)

Dr. Stanley authored The National Affluent Study (1981-1982) for a consortium of the top 50 financial institutions in America. His 300 questions for affluent households covered topics such as financial lifestyle, attitudes, goals, advisors, investments, habits and income.
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“America's Affluent” was Stanley’s first definitive article about the characteristics of millionaires. Published in American Demographics, it discussed the fact that most of the affluent in America are of the millionaire next door type whose spending reflects middle class values.
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Study of Extraordinary Sales Profesionals who target affluent market

In preparation for first his book published two years later, Dr. Stanley conducted a large study of extraordinary sales professionals who targeted the affluent market.
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Marketing to the Affluent is published

Dr. Stanley's first book, "Marketing to the Affluent" was published in 1988. Read more

Selling to the Affluent published

In 1991, Dr. Stanley's second book, "Selling to the Affluent," was published. Read more

Selling to the Affluent selected as outstanding book by Soundview Executive Publishing

Dr. Stanley's book “Selling to the Affluent” was selected by Soundview Executive Publishing as an outstanding book for business people three years after its publication.
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Dr. Stanley’s article "Why You’re Not as Wealthy as You Should Be" was published in the Medical Economics Journal; it discussed how wealth is what you accumulate, not what you spend. A condensed version was published a year later in Reader's Digest.
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Networking with the Affluent and Their Advisors published

In 1993, Dr. Stanley's article "Networking with the Affluent and Their Advisors" was published. Read more

Networking with the Affluent selected by Soundview Executive Publishing as outstanding book

As the influence of his ideas increased, Dr. Stanley's book, “Networking with the Affluent and Their Advisors,” was selected by Soundview Executive Publishing in 1993 as an outstanding book for business people.
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Journal of Accountancy article

The article “Ways to Add Value for Clients” was published in the Journal of Accountancy by Dr. Stanley in 1994. The article describes how Certified Public Accounts can add value for their clients to increase their wealth. Read more

First seminar for Society for Certified Public Accountants

Dr. Stanley held his first seminar for the Society for Certified Public Accountants in 1995; topic was networking with affluent business owners.
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The Millionaire Next Door published

In 1995, Dr. Stanley's book "The Millionaire Next Door" was published. The book spent more than 180 consecutive weeks on the New York Times Best Sellers List and has sold more than 1 million hardbacks and 1.7 million paperbacks in 12 languages. Read more

Stanley interviewed on ABC's 20/20

Dr. Stanley was first interviewed on ABC's famous television show 20/20 in October of 1997.
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Stanley's first appearance on Oprah discussing The Millionaire Next Door

In his first appearance on Oprah in January of this year, Dr. Stanley and Oprah discussed his book “The Millionaire Next Door.”
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Stanley interviewed by Matt Lauer on The Today Show about The Millionaire Next Door

The public’s knowledge of Dr. Stanley’s research increased when he was interviewed by Matt Lauer on The Today Show about his book “The Millionaire Next Door” in April.
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The Millionaire Next Door hits #1

The Millionaire Next Door hit #1 on The New York Times Best Seller List after 67 consecutive weeks on the list.
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The Millionaire Mind is published

Dr. Stanley's fifth book "The Millionaire Mind," was published; it was the result of surveying 733 millionaires on their choices and actions in the financial realm. Read more

The Millionaire Mind debuts at #2 on The New York Times Bestseller List

"The Millionaire Mind" debuted at #2 on the New York Times Best Seller List.
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The Millionaire Mind is reviewed in USA Today

The Millionaire Mind was reviewed in USA Today just over two weeks after its release.
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Donald Trump reviews The Millionaire Mind in The Wall Street Journal

Donald Trump reviewed The Millionaire Mind in The Wall Street Journal. Trump discusses the traits which Stanley profiles (including discipline, honesty, focus and leadership) and the love that wealthy people have of their businesses and careers. Read more

Stanley interviewed by Katie Couric on The Today Show about The Millionaire Mind

In March, 2000, Stanley is interviewed by Katie Couric on the Today Show about his book the Millionaire Mind.
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Fred Barnes reviews The Millionaire Mind

Fred Barnes reviewed The Millionaire Mind in the article "Want to be a Millionaire?" in The Weekly Standard. Barnes focused on the traditional values Stanley saw in millionaires (many of whom did not do well in school and who have supportive spouses).
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Simon and Schuster purchases the audio rights for The Millioinaire Next Door and The Millionaire Mind

In 2000, Simon and Schuster purchased the audio rights for The Millionaire Next Door and The Millionaire Mind to create audio books so even more people could hear Dr. Stanley’s ideas.
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Simon and Schuster purchases the audio rights to Networking with Millionaires

Simon and Schuster purchased the audio rights to Networking with Millionaires because of the success of the first two audio books.
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Stanley donates manuscript of The Millionaire Next Door to the Hargrett Rare Book and Manuscript Library at UGA

Dr. Stanley donated his entire handwritten manuscript of The Millionaire Next Door to the Hargrett Rare Book and Manuscript Library at the University of Georgia Libraries. The manuscript is displayed in the library in a glass case. Read more

Millionaire Women Next Door is published

Dr. Stanley's sixth book, Millionaire Women Next Door, was published. Read more

Millionaire Women Next Door debuts at #8 on The New York Times Business Bestsellers List

His book Millionaire Women Next Door debuted at #8 on the New York Times Business Bestseller List.
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Stanley appears on Oprah for the second time

Dr. Stanley's appeared on Oprah for the second time. Read more

Stanley is interviewed on ABC's 20/20 for the second time

Dr. Stanley was interviewed for the second time on ABC's television show 20/20.
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Networking with the Affluent tapped as one of the best marketing books of all time

Networking with the Affluent and Their Advisors was selected as one of the best marketing books of all time and listed alongside other famous authors in Chris Murry’s book The Marketing Gurus: Lessons from the Best Marketing Books of All Time.
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Stanley completes work on his seventh book, Stop Acting Rich: And Start Living like a Real Millionaire

Stanley completes work on his seventh book, Stop Acting Rich: And Start Living like a Real Millionaire
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Stanley's seventh book, Stop Acting Rich and Start Living like a Real Millionaire, is published in September 2009 by John Wiley

Dr. Stanley's seventh book, Stop Acting Rich and Start Living like a Real Millionaire, was published in September 2009 by John Wiley Publishers. In it, he recommends imitating the habits of the working rich instead of those who want to look wealthy. Read more

30th Anniversary of

2009 marks the 30th anniversary of Dr. Stanley coining the phrase wealthy “blue collar millionaire.” His research of this particular type of millionaire led to the best-selling book, The Millionaire Next Door.
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