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The Gift of Data

By Sarah Fallaw on Dec 22nd, 2016 in Books and Publications, Current Events

The follow up to The Millionaire Next Door is underway, and part of that effort has been analyzing data and merging the findings into the drafted chapters of the new book. A few weeks ago, I visited the team at Kennesaw State University who worked with us to administer the massive survey to assess the habits, behaviors, and preferences of affluent Americans. I picked up the completed surveys from earlier this year. I didn’t need them since the data files had been sent to me many months ago, but thought I should keep them. Silly perhaps? Not to me. It was a gift to have these paper surveys back, and reminded me of memories of helping my dad send out surveys and organize the returned surveys back in the 1980s on my parents’ dining room table.

Why I’m I telling you this story? What are we examining in this survey? Some familiar topics (most ever spent, investing behaviors, consumption habits), but also new insights into decision-making related to financial management. We also included a sample of Americans that reflected the mass market and mass affluent groups, as well, similar to the research we conducted at DataPoints earlier this year.

So, the best gift I’m getting this year is not a bauble or a new handbag or a car. The gift I’m giving myself is a complete set of analyses to finish what we started. Next year, I’ll be able to share that gift with others in the follow up to The Millionaire Next Door.

Merry Christmas, and Happy New Year!

11 responses to “The Gift of Data”

  1. John says:

    Really looking forward to it!

  2. David Bodner says:

    Can’t wait to read it! What a gift to be able to follow in the footsteps that your father made years ago. What a fantastic and dynamic topic.

  3. Diane says:

    I can’t wait for the new book to come out. I’ve got every book that your father wrote. I can’t wait to read the new book.

  4. Joanne Barrett says:

    I’m looking forward to the new book! “The Millionaire Next Door” continues to be one of my favorite books of all time.

  5. Tom says:

    I’m very excited to see your new book in 2017. Blessings on you as you continue his important work!

  6. Sally Petty says:

    Thank you for continuing to add to your father’s legacy by adding new data in a book that will be read by many. I will gain further insights on wealth and life from those you surveyed. Again, thank you.

  7. TR says:

    I wish you much success and the hope that you wonderfully impact as many lives as your father did. Many people, including myself, were shown these secrets of success that we may have never known and are wealthy today because of your father’s, and now your work. God bless!

  8. Henri Quin says:

    Look forward to see new work. Interested to know how millionaires did in financial crisis

  9. Sarah says:

    I am really looking forward to this follow-up! Your father’s books have been an inspiration to me in my family’s journey from debt to hope . I am so glad you are continuing to share this information! Continued success :)!

  10. Cindy Wagner says:

    Your father’s books are some of my favorite. I have both paper and CD copies of Mr. Stanley’s books. With a 45 minute commute to work, these books are interesting to listen to during my drive. Can’t wait until the new book is published.

  11. Good, it will be much appreciated. We need to find a way to get copies to all high school students. I’m willing to donate a few thousand dollars to that effort.

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