Harry and his wife are among members of the Balance Sheet Affluent crowd. Even so, Harry never expected that one day his daughter would dramatically change her retail clothing store patronage habits.
His daughter, a college freshman, was home from school one weekend. On Saturday, Harry asked her if she would help him deliver a carload of give aways to the nearest Goodwill store which was adjacent to four of the top 100 high income neighborhoods [out of 208,790] in America. She had never been in a thirft store of this type. While Harry was inside the store picking up his tax receipt, his daughter wandered away. He found her later with an armload of designer clothes heading for the check out lane. According to Harry, she explained that the clothes she purchased were nearly new and would have cost her more than 5 times what she paid had she bought them at the mall. . . even on sale. Two weeks later his daughter with her 3 college roommates was back at the same Goodwill store taking advantage of more “bargains.”
For a girl who had never shopped at a thirft store in her life, this was quite a radical change. Harry feels certain that had he suggested that his middle class coed daughter purchase her fall wardrobe at a used clothing store “wild horses couldn’t have dragged her near such a place.” However, his daughter made up her own mind and used her own money to buy her purchases.